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Eli Lilly and
Company
Cialis®
(tadalafil) Broadcast Schedule
Earlier this year we reported that Eli Lilly, makers of the ED drug Cialis, had listened to the PTC members' worries about children seeing commercials for the drug. Lilly committed to working with the PTC to address parental concerns.
Eli Lilly has held several meetings with the PTC's Corporate Relations department seeking ways to produce advertising which does not feature explicit descriptions of
Cialis' side effects. But until those new commercials are approved, produced and put on the air, Lilly is showing its sincere desire to work with parents in helping children avoid explicit Cialis ads by informing us of the programs and times during which their ads will air. These updates will be available every week
here on the PTC's website.
The marketplace for pharmaceuticals is a fiercely competitive one, and taking this step puts Lilly at a disadvantage against other ED drug companies. This is a significant concession; but Eli Lilly feels that it is a worthwhile one, since by so doing Lilly is helping to protect our children. The PTC applauds Eli Lilly's responsible actions, and looks forward to working with them further on making their commercials appropriate for all viewers.
* Eli Lilly and Company reserves the right to change the Cialis®
schedule without notice.
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Cialis Broadcast Schedule
for the week of December 15 -
Click here
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Cialis Broadcast Schedule
for the week of December 8 -
Click here
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Cialis Broadcast Schedule for the week of December 1 -
Off air
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Cialis Broadcast Schedule
for the week of November 24 -
Click here
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Cialis Broadcast Schedule
for the week of November 17 -
Click here
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Cialis Broadcast Schedule
for the week of November 10 -
Click here
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Cialis Broadcast Schedule for the week of November 3 -
Off air
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Cialis Broadcast Schedule for the week of October 27 -
Click here
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To learn more about our Advertiser Accountability Campaign
Click Here.
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